International marketing in Southeast Asia

JOURNAL ARTICLE published June 2004 in International Marketing Review

Authors: Saeed Samiee | Leslie S.C. Yip | Sherriff T.K. Luk

Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Leonidas C. Leonidou | Bilge Aykol | Thomas A. Fotiadis | Svetla Marinova | Paul Christodoulides

Brand identity documentation: a cross‐national examination of identity standards manuals

JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: Begoña Jordá‐Albiñana | Olga Ampuero‐Canellas | Natalia Vila | José Ignacio Rojas‐Sola

Explaining export development through psychic distance: enlightening or elusive?

JOURNAL ARTICLE published October 1998 in International Marketing Review

Authors: Barbara Stöttinger | Bodo B. Schlegelmilch

Standardization of international marketing strategy by firms from a developing country

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Shaoming Zou | David M. Andrus | D. Wayne Norvell

Standardization/adaptation of international marketing strategy

JOURNAL ARTICLE published 1 December 2003 in International Marketing Review

Authors: John K. Ryans | David A. Griffith | D. Steven White

Learning From Exporting: New Insights, New Perspectives

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Foreign retail banner longevity

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Carol Finnegan | Seng-Su Tsang | George Woodward | Jean Chang

Proximal and distal influences on project creativity in international marketing teams

JOURNAL ARTICLE published 6 May 2014 in International Marketing Review

Authors: Taewon Suh | Vishag Badrinarayanan

Drivers of information sharing and export performance in the Jordanian agri-food export supply chain

JOURNAL ARTICLE published 9 September 2013 in International Marketing Review

Authors: Luai Jraisat | Manto Gotsi | Michael Bourlakis

Editors: Stephanie Slater and Constantine Andriopoulos

A cross‐cultural analysis of television advertising in the UK and the Czech Republic

JOURNAL ARTICLE published 1 June 2001 in International Marketing Review

Authors: Radka Koudelova | Jeryl Whitelock

Export intermediation and the internet: an activity‐unbundling approach

JOURNAL ARTICLE published 1 April 2005 in International Marketing Review

Authors: Poul Houman Andersen

Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs

JOURNAL ARTICLE published 11 April 2023 in International Marketing Review

Authors: Hyo Eun Cho | Jong-Ho Lee | Insik Jeong

A cross‐cultural validation of a gender role identity scale in marketing

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: Susan M.B. Schertzer | Daniel Laufer | David H. Silvera | J. Brad McBride

Export information acquisition modes: measure development and validation

JOURNAL ARTICLE published 1 April 1999 in International Marketing Review

Authors: Anne L. Souchon | Adamantios Diamantopoulos

Pilot Study Research Note

JOURNAL ARTICLE published 1 August 1994 in International Marketing Review

Authors: Peter Enderwick | Michele Akoorie

Guest editorial

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: George Balabanis | Marios Theodosiou | Evangelia S. Katsikea

The role of consumer-cause identification and attitude in the intention to purchase cause-related products

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Paulo Alexandre de Oliveira Duarte | Susana C. Silva

Comparing export marketing channels: developed versus developing countries

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Goitom Tesfom | Clemens Lutz | Pervez Ghauri

The impact of country of origin on context effects in choice

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Moon-Yong Kim | Byung Il Park